Monday, January 20, 2020

Effects of Restricting the Type and Amount of Video Game Use by Childre

Effects of Restricting the Type and Amount of Video Game Use by Children Popularity of Video Games Playing video games has become almost as popular as watching television. The vast majority of school children play video games; they are part of the daily routine of 65% of American households. Video games account for 30% of the US toy market and the annual earnings from video games approaches nine billion dollars, which is more than the gross sales from box office tickets for movies. This amount is 10 times the amount spent on production of children’s educational television programming (Walsh, 1999). Despite the popularity of video games, parents and teachers alike question whether or not this activity has any educational value. Moreover, as the quality and realism of video games improve with advances in technology, it is likely that children's interest in video games is going to increase, not decrease. For example, interactive video games, multimedia video games, and virtual reality video games are already on the market. It has been, and will continue to be difficult f or parents to keep their children from playing this new generation of video games. The purpose of this review is to explore the issue of whether or not parents should restrict the type of video game their children play and the amount of time their children play video games. Positive and Negative Aspects Clearly, there are several negative aspects to playing video games. Parents have little control over the types of games their children choose to play. Perhaps the only meaningful questions we can ask are "should they control the type of video game their child uses, e.g., traditional versus those with â€Å"proven therapeutic value?" (Parente, 1997). Sh... 2.1: 69-74. Parente, A. (1997). Does video games improve attention-concentration and hand-eye coordination: Short report? Cognitive Technology 2.2: 41-43. Phillips, C.A., Rolls, S., Rouse, A., & Griffiths, M.D. (1995). Home video game playing in schoolchildren: A study of incidence and patterns of play. Journal of Adolescence 18.6: 687-691. Scientific Research. Retrieved 16 September 2001. The Effects of Video Games on How Children Learn. Retrieved 5 June 2001. Twum, M. (1994). Maximizing generalization of cognition and memory after traumatic brain injury. NeuroRehabilitation, 4.3: 157-167. Video Games: Harmfully Addictive or A Unique Educational Environment? Retrieved 5 June 2001.

Saturday, January 11, 2020

Management Team Essay

A new venture team is defined as the group of founders, key employees, and advisors that move a new venture from an idea to a fully functional firm (Barringer & Ireland, 2010 p. 286). This team comes together for the company as money allows or when they are need and usually consist of a board of advisors, a board of directors, and other professionals on whom the company can rely on for direction and advice. Putting together the new venture team can keep the company from failing if the founding people do not adjust quickly in their new positions and if the founders do not have good communication with buyers and sellers (Barringer & Ireland, 2010). A factor that is critical to a new venture team as opposed to another kind of team is the decision of whether or not a build a company with a new venture team or to build the company on their own. Team ventures do have the advantage over single entrepreneur because the team brings more talent, resources, ideas, and professional contracts to the company. I believe I could bring educational experience and ideas to a new venture team. Having more than one founder also benefits everyone involved because the team can offer psychological support to one another (Barringer & Ireland, 2010). Disadvantages of having a team versus a single entrepreneur are: the team members may not get along; and if partners start the company as equals conflict can arise when major offices are appointed by investors such as chief executive officer (CEO). Size and quality are two factors that are critical when putting a new venture team into place. Size affects the company in several ways when there is a team. As Barringer and Ireland state, (2010) teams that have worked together before have an edge over companies with only an entrepreneur, because the team worked together before and they understand and trust each other. These types of teams also communicate with one another about business than teams that do not know one another. Teams that are diverse in their abilities and experiences have different points of view about aspects of the company, such as: technology, hiring decisions, and competitive tactics, which can lead to decisions not being made. Teams can also be to large which can cause communication problems and conflict. Quality of a firm depends on the founder’s knowledge, skills, and experiences. These resources are more valuable than current assets or performance to a company, because of the potential they have for the company. The quality of former experience and higher education are attributes than will give the entrepreneur the chance to succeed (Barringer & Ireland, 2010). Since hiring for a new company can be very expensive, founders must hire not only people that are qualified for the position but also fits the position. When a business becomes a corporation a board of directors must be hired. The board of directors consists of a panel of individuals who are elected by the shareholders to oversee the management of the corporation (Barringer & Ireland, 2010, p.294). The board is composed of inside and outside directors. An inside director is one that is also an officer of the firm; and an outside director is someone not employed by the firm. The board of directors would have to be able to provide guidance and support to the manager’s. They would not only have to be able to listen and debate but also have skills and experience in the type of work they are overseeing so that questions could be answered. There are many things to look for in a board of directors: decisiveness, mutual respect and regard for each other and strong ethics are just a fe w. Research conducted by Ensley, Pearson, and Amason (2002), under the upper echelon perspective, reports that there is evidence of a relationship between top management interaction with employees and the company’s performance. An advisory board should also be hired to offer valuable business advice. An advisory board is a panel of experts who are asked by the firm’s managers to provide counsel and give nonbinding advice on an ongoing basis, but assume no legal responsibility for the firm (Barringer & Ireland, 2010). A carefully chosen advisory board can offer experience and expertise in a variety of fields for a company. Some advisory boards consist of members that have as much if not more experience and expertise as the founders. Some founders also hire members they went to college with based on their academic performance ( Penrose, 2002). Advisory board members must have good communication and writing skills so as to be able to interact with each other, either in person, by telephone, or by e-mail. Putting together the right new venture team can be beneficial to the entrepreneur. The board of directors and the board of advisors, if put together correctly, can give the right advice through experience and expertise to the managers and higher level personnel to make the company profitable.

Friday, January 3, 2020

Euthanasia Should Not Be Legal Essay - 1779 Words

In 1935, the sadistic Adolf Hitler legalized euthanasia and used the act as a weapon to commit mass scale genocide against the incurably sick and incurably insane. He targeted the mentally and physically unstable by injecting them with lethal substances or leading them to toxic gas showers, ending their premature lives in minutes (The Life Resources Charitable Trust 36). Yet, in the 21 century, euthanasia is still an inadequate solution to an enormous problem. Euthanasia has had a tumultuous history, full of controversy, and inquiry over whether or not the act should be legal. Although many believe the choice of euthanasia lies in their rights, euthanasia should not be legalized because it undermines medical excellence and not all cases of euthanasia are voiced or confirmed by the bedridden themselves. The argument on human euthanasia is a complicated and arduous debate consisting of crucial background knowledge and a compelling history with huge amounts of controversy. Deriving from Greek, euthanasia means, the act or practice of killing or permitting the death of hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless way for reasons of mercy† (Merriam-Webster). Euthanasia causes death in four forms, voluntary, involuntary, passive and active. Voluntary euthanasia happens when the bedridden request death, while involuntary euthanasia occurs the killing is carried out without the consent of the ill. Passive euthanasia happens whenShow MoreRelatedEuthanasia Should Not Be Legal1683 Words   |  7 PagesEuthanasia is derived from the Greek, â€Å"eu† meaning good, and â€Å"thanatos† translating to death, together the word makes â€Å"good death†. A person who is terminally ill often goes through excruciating pain a nd suffering. Ultimately, the right to euthanize a terminally ill patient should be legal across the nation because that person doesn’t see an end to their anguish, so they wish to turn to euthanasia. Euthanasia frees the patient’s body and mind, lets them die with dignity, and their loved ones don’tRead MoreShould Euthanasia Be Legal? Essay1449 Words   |  6 Pages Euthanasia: The Right to Die Euthanasia is a concept that has been around for a very long time. It has been practiced since ancient Greece. We all have different opinions towards it; some of us might be for it and others against it. In most parts of the world Euthanasia is illegal. Many countries have denied the right to euthanasia, but is that fair and ethical? It is the painless killing of a patient’s agony from an incurable and painful disease. Euthanasia should be legal. SomeoneRead MoreShould Euthanasia Be Legal?1387 Words   |  6 Pagesunexpectedly† (Wpadmin). This shows that many people show aversion towards euthanasia and would not want themselves to be euthanized. Euthanasia occurs when someone is suffering from a painful or incurable disease and they prefer to die. It is done by taking them off of life support or not giving them essential supplies to live such as food, medications, oxygen, and more. There are countless debates of whether or not euthanasia should be legal, and whethe r or not it benefits people. Some countries allow itRead MoreShould Euthanasia Be Legal?1061 Words   |  5 PagesDetermining Euthanasia Millions of precious lives have been deliberately taken throughout the world due to the new Euthanasia Law. Euthanasia is the practicing of assisted suicide, due to terminally ill patients or depression. The practicing has just been legalized September 2015, and will be put into effect in California January 1 2016. Although, it is still being argued if adolescents should have the right fro this and if it’s morally correct all together. Euthanasia should be illegalRead MoreEuthanasia Should Not Be Legal1520 Words   |  7 Pages Euthanasia or commonly known as Physician-Assisted Suicide is defined as the painless killing of a patient who is suffering from an incurable and painful disease or is in an irreversible coma. It is an act that speeds up death. Some people consider euthanasia to be a mercy killing and others consider it to be murder. This practice is illegal in most countries. In the United States, however, six states have legalized physician-assisted suicide even though most states, 44 to be more specific, haveRead MoreShould Euthanasia Be Legal?1919 Words   |  8 Pages Euthanasia is a widely debated topic of the 21st century. Many places have legalized it, others refuse to even talk about the subject. However, more and more people are wanting their right to die to be recognized while others fight back against that right. A lot has to go into the backing and thinking about euthanasia, beginning with the different types that there are. After that, you would have to look at both sides to analyze why it would be a good practice to have, or a bad one. ManyRead MoreShould Euthanasia Be Legal?1311 Words   |  6 Pageshave used euthanasia, or physician assisted suicide. They used it with the purpose of releasing their soul and the pain that they could not endure any longer. Euthanasia is a process provided by the medical system today that involves active and passive euthanasia. Physician assisted suicide is spreading across the world, and people are using it legally. In the U.S, euthanasia has been legalized in some states so people are trying t o take advantage of it. Many people have used euthanasia so they wouldRead MoreShould Euthanasia Be Legal?1360 Words   |  6 PagesOwadara Adedamola ENG 101 Prof. Skeen 24 November 2015 Legalizing Euthanasia â€Å"Euthanasia is defined as conduct that brings about an easy and painless death for persons suffering from an incurable or painful disease or condition† (Muckart, et al 259). Euthanasia, also dying with dignity, is the practice of the termination of a terminally ill person s life in order to relieve them of their suffering. Euthanasia is one of today’s most controversial health issues with debates on people’s rightRead MoreShould Euthanasia Be Legal?2146 Words   |  9 PagesWho should be in charge of ending your life? Understanding euthanasia in its entirety can only be met when one knows the various forms it can take. They include passive, active, voluntary, and involuntary. Passive euthanasia refers to the practice of medical practitioners refraining from providing treatment in turn, allowing death. Active euthanasia, on the other hand, involves the deliberate killing of a person, using medical skills and knowledge as an instrument (Sheldon). The primary concern inRead MoreShould Euthanasia Be Legal?1183 Words   |  5 PagesThe word euthanasia is defined as good death, but this meaning cannot be taken literally without analyzing its underlying implications (Vaughn 595). The primary issues that must be raised when discussing euthanasia are differentiating between active and passive forms, analyzing the values that people place on their life and realizing that euthanasia is beneficial. Euthanasia provides a means for patients who are in agony to be relieved of their condition while ensuring that doctors follow appropriate

Thursday, December 26, 2019

Article Review The Great Drone Panic - 903 Words

Lowry, Rich. The Great Drone Panic. National Review 6 July 2012: n. pag. Rpt. in Robotic Technology. Ed. Louise Gerdes. Farmington Hills, MI: Greenhaven, 2014. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 3 Sept. 2015. In this article based on the columnist’s research, Lowry attempts to argue that drones are weapons of security that have a strong and rightfully increasing influence on conflict. He quotes sources of repute, including the the Constitution s Fourth Amendment and the Department of Homeland Security. He ascertains that because drones use Hellfire missiles and are not weapons in of themselves, they can be used in an unarmed capacity within the United States. The author admits that the Fourth Amendment forbids unreasonable search and seizure but argues that security threats sometimes must be put above the Founding Father’s ideals and therefore the law of the land. Lowry is forthcoming in his methods of research and concedes that the line between Drone surveillance and weaponization is too fine to risk their internal use unless closely monitored by the public. He concludes that their usefulness in the high-risk game of national security is too valuable to lose to concern and panic regarding the possibility of their misuse. Sifton, John. A Brief History of Drones. The Nation. The Nation, 07 Feb. 2012. Web. 23 Sept. 2015. This article addresses the political impact of drone use in Pakistan. It also has some statistics that the paperShow MoreRelated1000 Word Essay85965 Words   |  344 Pagescom Version 5.3 Is ASAP participation mandatory for Individuals that are command referred? ASAP participation is mandatory for all Soldiers who are command referred. Failure to attend a mandatory counseling session may constitute a violation of Article 86 of the Uniform Code of Military Justice (UCMJ). (AR 600-85 Mar 2006 / 1-31 / PDF 19) What will happen to Soldiers who fail to participate in or fail to respond successfully to rehabilitation? Soldiers who fail to participate adequately in, orRead MoreDeveloping Management Skills404131 Words   |  1617 PagesPrinciples of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis

Wednesday, December 18, 2019

Analysis of Two Advertisements of Beauty Product Essay

Analysis of Two Advertisements of Beauty Products I have analyzed two advertisements, which are both promoting beauty products. The first advertisement I have chosen is Boujour Paris Talon Aiguilles Mascara which was found in the heat magazine and it is aiming at young female adults. The second advertisement I have chosen is Prescriptive Foundation which in contrast to the first advertisement is aimed at an elder audience. In addition this advertisement was found in Cosmopolitan magazine. An advertiser when aiming an advertisement at particular audience needs to vary their language and presentational devises to fit in with the audience. In the Boujour Paris Talons Aiguilles mascara†¦show more content†¦In contrast to Boujour Paris Talons Aiguilles the Prescriptive foundation advertisement has not used a model they have used an image of the product open, so you can see what the foundation looks like. They have done this so that the audiences are attracted to the advertisement when they see it. The advertiser has shown a drop of the foundation dripping down so he can point out to the audience that the product is not powder, it is a smooth liquid and it shows it has a strong visual impact. The effect of it being liquid indicates it can be applied evenly and smoothly. The name of the product Prescriptives sounds like the word prescription because it implies it has been recommended for your skin. The focal point of this advertisement is brown, because the foundation itself is brown and all the writing is brown and so is the background of the image, similarly to the Boujour Paris advertisement but everything i s black on that advertisement. The colours are sophisticated because it is implying to an elder generation. In order to the name Prescriptives is in capital letters and it is standing out because it is on a white background. The packaging of this product is simple and styling. On this advertisement they have not got the manufacture but on he mascara advert they do. Instead they have gave the shops you can get it from which are expensive e.g. Harrods, Selfridges and JennersShow MoreRelatedMulti Channel Approach For Distribution And Placement Essay904 Words   |  4 Pagesmost comprehensive way to for our product to have the most contact with potential customers. Direct ââ€"  Independent Online Retailer 16.7% of those surveyed by No Trace’s team would purchase No Trace on an independent retail website. According to Market Tree s â€Å"Consumer Commerce Growing Buying Survey†, 27% of US Shoppers have purchased cosmetics digitally (eMarketer, 2016), and we would like to exploit that opportunity. Indirect ââ€"  Brick and Mortar Retailers-Beauty, Cosmetic, and Fragrance Stores 25%Read MoreDove Marketing Mix1632 Words   |  7 Pagesmarketing mix to analyze. The first P to analyze is the product. Dove’s products’ primary elements are vegetable oils, synthetic surfactants, salts of animal fats, zero levels of pH, and quarter moisturising cream. Dove’s products are mostly for women, and Dove promise that their products will enhance women’s beauty (Bhasin, 2016). Some of Dove’s products are (Bhasin, 2016): ââ€"  Facial care products - Dove Deep Pure Face Wash ââ€"  Hair care products - Dove Oxygen Moisture Conditioner ââ€"  Lotions - Dove GoRead MoreCoverGirl Lipstick- A Flipstick1157 Words   |  5 PagesTo: Bill Pore From: Tushar Verma Date: February 15, 2013 Subject: Gender Analysis of â€Å"CoverGirl Lipstick† Ad Introduction â€Å"CoverGirl Lipstick- A Flipstick† Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to beRead MoreAdvertisers Attempt to Persuade the Targeted Audience to Buy the Product948 Words   |  4 PagesPromoting a product in a way that appeals to the targeted audience is an aspect that dominates the formation of adverts. To achieve this objective, advertisers use images and words in a creative and convincing manner. This is because the overall effect of advertising is persuading the targeted audience to consume the product. Visual appeal is an aspect common in the two visual texts. For example, using ladies with good looks to appeal to the audience’s emotion is common in them. The two visual textsRead MoreSemiotic Analysis : Be Delicious, Perf ume Print Advertisement, By Ferdinand De Saussure And Charles Peirce951 Words   |  4 PagesIn contemporary society, advertisings are everywhere, attracting individuals to various products and services via a range of media. Through the use of a semiotic analysis, it can effectively help to study how signs used in advertisements connote different myths and ideologies. This idea of semiotics is proposed by Ferdinand de Saussure and Charles Peirce who both suggest that signs are used to conceptualised the world by communicating meanings and being the means of access to thought or reality whichRead MoreThe Effect Of Advertising On A Customers Self Esteem1497 Words   |  6 PagesThe influence of advertisement on a customer’s self-esteem is a vital issue companies must address when deciding how to present their product to the public. In fact, emotions triggered through branding can greatly impact product sales and customer loyalty (Park et al. 2010 cited in Malà ¤r et al. 2011 , p.35). Women in particular are prone to react sensitively when exposed to images of the ‘ideal female beauty’ standard in the media (Pihas et al., 1999, p. 225). Therefore, this essay will examine theRead Moreâ€Å"Hips Feel Good† –Dove’s Campaign for Real Beauty1210 Words   |  5 Pagessuccess by creating similar campaigns and ensure they set themselves apart from these companies. Unilever’s objective is to continue with the success of the first phase of the re-launch of Dove’s Real Beauty Campaign and maintain the brand’s momentum of strong quality and well positioned products in the market. They want to keep the focus surrounding the self-esteem issues that have resonated with their target audience and deliver an even better second phase of the re-launch. Another importantRead MoreMarketing Strategy For Cosmetic Products Essay1321 Words   |  6 Pages4. Marketing Strategy 4.1 Product Our target market is looking for cosmetic products that are innovative, easy to use, and last. Based on our survey, interested individuals wear lipstick regularly, have issues with the lipstick rubbing off, and have misshapen lipstick that makes it harder to apply, thus creating a problem. No Trace provides a solution to these problems that our potential customers are facing. Brand/Packaging The name No Trace alludes to the lipstick leaving no trace anywhereRead MoreDove : Evolution Of A Brand1501 Words   |  7 Pages Individual Case Analysis Dove: Evolution of a Brand Tom Augustson October 26, 2015 MKTG 6020-21 Fall 2015 I chose the case â€Å"Dove: Evolution of a Brand† for my individual case analysis because I find their brand and advertising strategy to be revolutionary at the time. I grew up with regular exposure to Dove soap advertising on television and in magazines, but until I read this case, I was unaware of Dove’s attempt of reach a new market with their recent campaigns targeting womenRead MoreDkny Ad Analysis1331 Words   |  6 PagesBe Delicious Perfume by DKNY Advertisement Analysis In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention

Tuesday, December 10, 2019

Football and Rugby Compare and Contrast Essay Example For Students

Football and Rugby Compare and Contrast Essay When someone mentions physical sports, the most physical that come to mind are football and rugby. Each sport would be called physical because there are big hits and both require physical and mental toughness. Though football and rugby are similar, they are different along the lines of equipment use, rules and players. Equipment use amongst football and rugby players are different. Football players use a helmet, hip pads, thigh pads, a tail pad, shoulder pads, and knee pads to protect players who have a size disadvantage. Also the use of pads and helmet enables a football player to take big hits and not be as damaged if they didnt have a helmet at all. Rugby, however, uses no pads at all when hit there is nothing to absorb the shock making it harder to recover. The rules in football and rugby are more different than similar. In football after being tackled the offence has 45 seconds to pick a play, hike the ball, and attempt to score a touchdown. In footballs point system a touchdown is worth six points, a field goal is worth three points, a safety is worth two points, which tackling the offence behind the defenses goal line, or two point conversion and one point for an extra point otherwise known as P.A.T., point after touchdown. After being tackled a rugby player has several options: running with the ball until downed or until there is another chance to pass the ball, kicking the ball down field, or immediately passing the ball to teammates. If the scrum half chooses to pass the ball, the teammates attempt to advance the ball forward and across the opponents goal line. In rugby when some team scores it is called a try, which is worth five points. After scoring a try, a team is entitled to attempt a conversion similar to that in American football. In rugby the conversion kick is taken from anywhere on a line perpendicular to the goal line at the point that the ball was touched down. If the kicked ball passes over the crossbar and between the uprights, the team is awarded two additional points for the conversion. The players in football and rugby are also different. In football the players a lot more size variation because players are designed to do specific jobs such block throw catch and run. There are no players that do all three. On the other hand, rugby players have no specific design because all the players rugby must adjust to the position they are put in at anytime. All rugby must be able to catch kick and run. So since rugby lack specific design, as far as body type is concerned there is little size variation. When confronted with the question, Which sport is more physical football or rugby?, it would be hard to give a good answer. Though in rugby players use a helmet or pads one must put into account the fact that football players are either bigger stronger and/or faster than most rugby players. So basically what it all boils down to is a matter of opinion or experience. Only a person who has played both sports at high levels of competition can give an accurate answer.

Monday, December 2, 2019

Workplace Inequalities free essay sample

Every person has the right to be fairly treated in their daily lives and the workplace is no exception. Discrimination in the workforce has always been a well debated topic. Throughout history many different groups have faced inequalities in the workplace, and over time, with the changes in social views, different measures have been undertaken, by the different levels involved in employment, to eradicate these adversities. Unfortunately inequality during employment is still a major crisis for many people. This essay looks at three different groups facing difficulty in the workplace due too discrimination and the response by government, unions, employers and other groups to these inequalities. Pregnant women in the workforce have always been a delicate topic. With recent legislation changes and advances in ‘pregnancy in the workforce’ campaigns, the inequality faced by many women who fall pregnant while under employment has begun to change, however, many lobbyists believe that employers are still not doing enough to protect their employees rights during such a serious time in a women’s life. We will write a custom essay sample on Workplace Inequalities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Teenagers’ entering the workforce has also become a serious topic. During such a pivotal time in a young teenagers life, with school and social activities, young people can often face inequalities in their employment and without prior knowledge of the workforce, can often be unknowingly subjected to mistreatment. On the other end of the timeline, aged workers are often subject to unfair treatment and ridicule from their employers and co-workers. In an increasingly aging country, Australia has had to bring age discrimination to the forefront of workplace reform. Although discrimination and inequalities in the workplace are constantly being discouraged and sought out, most people will feel mistreated in the workplace at some point in their working lives. The Australian Government, unions and employers are constantly working towards better equality for employees in the workforce. Many different initiatives have been put in place to stamp out workplace discrimination and these groups will continue to work towards better rights for workers. Pregnancy is an incredibly important time for those involved. Women face a vast range of emotional stress when dealing with a pregnancy and many women have to continue working during much of their pregnancy to cope with the coming financial burden of raising a new born child. Around 80% of women in Australia are employed prior to the birth of their first child [1]. With the known risk of emotional stress on women’s pregnancy, limiting stress in the workplace is serious priority for employers. Unfortunately recent studies into the subject have found that â€Å"pregnancy-related workplace discrimination (in Australia) is disturbingly prevalent† [2]. A University of Melbourne study into the entitlements of workers during pregnancy and the psychological welfare of pregnant women in the workplace, found that, of the 165 employed pregnant women surveyed; ? Despite current legislation requiring all Australian employees to have access to unpaid maternity leave after 12 months of continuous employment, only 60% had the option. ?Only 46% had access to paid maternity leave, forcing others to rely on sick or annual leave or forego income after childbirth. Almost one in five women claimed pregnancy-related discrimination in the form of negative or offensive comments as well as being excluded from promotion or training by their employer [3]. Many groups are outraged at this unfair treatment for pregnant women during employment. Considering the severity of the occasion, a pregnant woman’s health and wellbeing should be of great concern to an employer. The government has sought to stem this trend of discrimination with current legislat ion protecting pregnant women from unfair treatment in the workforce. EOWA, the Equal Opportunity for Women in the Workplace Agency, is a government agency aimed at achieving equal opportunity for women in the workforce through the administration of the Equal Opportunity for Women in the Workplace Act 1999 [4]. Many lobbyists believe that all women should have access to paid maternity leave should they fall pregnant while under employment. While pregnant women continue to fight for better rights while in the workforce it is hoped that the government and employers will continue to act to stop these inequalities. Seventeen year old Mitchell Bartlett, like many teenagers, is about to start a part time job at Woolworths. Mitchell is unsure about the full extent of his work conditions, he is however, happy with his wage of $15 an hour and that he has paid training. But he said that even if he didn’t like his conditions there was probably not much he could do about it. â€Å"I probably wouldn’t have the confidence to confront my boss,† he said. â€Å"When you’re young you’re at the bottom of the food chain, so you’re much easier to exploit. It often happens. † [5]. This is a common feeling among teens entering the workforce. With no real insight into how employees operate or their rights, teens can be exploited into working more hours, with less pay and no penalty rates. With important school requirements teenagers are often made to work more hours than is recommended for school aged employees. This can have adverse affects on students school work at a very critical time in a teenager’s education. A survey by the Teachers Union found that students aged fifteen to eighteen are being forced to work more and more hours. The survey, of 300 students, found that 25% of students were on an Australian Workplace Agreement, while another 27% were on some form of employment contract but were unsure of exactly what it was. Although both government and employment groups claim that there are safe guards in place to protect student employees, teachers unions argue that not enough is being done to educate and protect young workers. The Teachers Federation has voted to improve the education of students on workplace information and they believe that the government and employers should follow their lead [6]. Discrimination towards older co-workers has become Australia’s most critical employment issue in the workplace [7]. Division between co-workers because of age differences has always been a problem with interoffice relations. However in resent years, and with Australia’s population ageing, discrimination towards senior employees has become more prevalent. The main issue of age discrimination in the workplace is the choice, by employers, to overlook older workers with the same, if not better, skills for younger employees. This inequality, although often not illegal, is an immoral decision to discriminate against older workers because of their age. In 2004, new legislation was introduced to help enforce remedies for age discrimination. The Age Discrimination Act (2004) covers aged workers in all areas of employment, job conditions, training, promotion and dismissal. The other issue of age discrimination is ridicule from fellow co-workers. Although any person can be subject to taunts from co-workers, the recent rise in complaints by age workers at the humiliation they have been subjected to by co-workers due to there age shows the extent that age discrimination has risen to. Fifty-seven year old Gerhardt had recently joined a company when two younger co-workers began harassing him. The two colleagues would place bets on Gerhardt’s age as well as ask each other loudly when they thought he would ‘cark it’. 8] This form of bullying is not uncommon in many workplaces and increasingly more aged workers are being subjected to it. The Australian Human Rights Commission is set up to help those who feel discriminated against. The AHRC helps to enforce the legislation protecting senior employees. The unions, however, still believe that one in three unemployed 45 year olds can’t get a job because employers feel they are too old, a nd that 60% of unemployed 55 year olds are apparently considered to old to work [9]. More needs to be done to help out our increasingly ageing populations while in the workforce; this is a prime example of inequality in the workplace and is a critical issue that needs to be addressed by government, unions, employers and workers. The key groups dealing with employment relations are constantly looking for improvement in the area of discrimination in the workplace. The inequalities that many groups and individuals face on a daily basis are appalling. Every person deserves the right to earn a living in a safe and friendly environment. Although the debate as to how much can, and is, being done to stop these inequalities continues, it is certain that every person can help do their part in the workplace. Whether from and employer or fellow co-workers, if a person feels discriminated against in the workforce than that person should have an available means of support and justice. Government groups, such as the Australian Human Rights Movement and the Equal Opportunity for Women in the Workplace Agency, are helping those who have been discriminated against with education and action about employees rights in the workforce. New government legislation, like The Age Discrimination Act (2004), is increasing the lawful enforcement of discrimination against workers and helping to build equality in work environments. Through constant reevaluation and refinement, the government; along with employers and employees; can continue to make a difference in erasing workplace inequality and make employment a better place for everyone.