Organizational Impact Paper Research Example | Topics and Well Written Essays - 750 words

Organizational Impact - Research Paper Exampleas widely cognise as one of the most influential and powerful technology phoner that emerged as leader in the hardware and software industry, has always been fostering on first appearance. Muller (2011, p. 2) noted that Apple has managed to sustain its figure with effectively calculated and consistent increases of its investment in research and development and rapid fire-launches of unique newer products and upgrades. alteration occurs within four dimensions of the organization product innovation, process innovation, business model or strategic innovation and marketing innovation. Apple inc is an illuminating example for all these kinds of innovations (OBrien, Clifford and Southern. 2010, p. 96). Within last two decades, Apple has been whirl various types of products and services, including iMac, iPod, iPad, iTune, iLife and iPhone variants. Apple has been highly successful in creating a unique identify of its brand to effectively e stablish strong brand equity and convert this to long term profitability for the firm to suffer highly competitive.Apples increased R&D efforts and greater concerns over technology advances take a leak transformed the way by which the products and services are produced and delivered to its customers. Moreover, Apples own-store retail marketing that company has launched own-retail store with multi-hubs in various cities around the world represented a unique idea of shapers own-store retailing strategy. This was another successful innovation in terms of marketing and business model. The boilersuit impact of the innovation on Apple is its name, the brand, brands loyalty, competitive advantage the company has keep up and the long-term profitability it can guarantee for years to come.McDonald, perhaps an alternate name for quality fast-food and promptly meal, has emerged to be a most powerful international fast-food restaurant that keeps on driving innovation in delivering food and offering quality services. Cekeravac (2012) noted